系统自动拉取
保证店铺基本成交转化率,参考店铺装修演示
全面减少零部件
商户配置营销活动,系统自动拉取
限量闪购
商户配置营销活动,系统自动拉取
存储热门搜索
系统自动拉取
商店列表(组件优化)
系统自动拉取
新产品区(新)
商户自主配置
特色产品(新)
商户自主配置
折扣浮层
商户自主配置
店铺公告
商户自主配置
2.2. 配置营销玩法,促进交易转化率跃升
商家详情和店铺页面是用户下单的最后一步。 商家可以通过设置店铺营销活动来提高订单转化率,实现店铺交易转化的跃升。
从下图的店铺营销动作来看,如果店铺有全量折扣或者限时限购,或者三种方式叠加,都可以提高转化率。
3、提高店铺可信度,加快用户决策速度
信任的定义:
3.1. 商店标志和名称
为什么要更改商店标志和名称“标准、影响和权利”
标准定义
商户达标后的收入
例子
优质标准
店面装修质量由“良”变为“优”,提高店面的可参观性;
搜索推荐因素用于优先展示商场流量。
标准定义规则和标准参考示例可在店名及标志修改规范(对外)文档中找到详细参考;
资格标准
拥有一定的店铺,美观并保证基本的用户体验和信任;
商城促销报名门槛
抖音旗舰标、商城频道:基本进入品牌殿堂
质量标准低
满足底线要求,但不够美观,不利于用户体验和信任;
提示商家更正:如果7天内未更正,将自动调整为默认商店标志。
3.2. 店铺信誉等级
详细介绍:店铺信誉等完整版介绍及促进店铺长期经营、增强信任度的介绍;
什么是商店信誉等级?
它有什么作用?
信任感:商家信誉等级初步应用于C端透明标准,增强消费者对店铺的信任度,加快购买决策;
做得不好会有什么后果?
如何提高水平?
详情请点击【阅读原文】↓↓↓ 13.添加新标签","vertex":"1"},"4JlIHQwq":{"-0-mxGeometry":{"as":"geometry", “高度”:“60”,“宽度”:“100”,“x”:“297”,“y”:“154.00000000000003”},“diagramCategory”:“一般”,“diagramName”:“矩形”,“ id" :"4JlIHQwq","父级":"Pect1uf9","样式":"rounded=0;whiteSpace=wrap;html=1;fillColor=#FFFFFF;行程颜色=#66B2FF;fontStyle=2","值" :》 1.短视频商店锚点
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